FULL THROTTLE FARMING
When the product is an herbicide called ‘Rev,’ the client’s gonna want a racing campaign. And won’t budge when you try convincing them Reverend Rev the Pesticide Preacher is a better pun.
Our PR team called me for help. Why are you calling, I said. People text now. We have budget, but don’t want to do a boring product testimonial, they said. Have you seen the great American film, Dodgeball? Why don’t we do an ESPN The Ocho type sports announcer video, I asked. You’re fired, they said. Just kidding. The client loved it and we all lived happily ever after.
Written, pitched, sold and directed by me. So there’s no one else to blame.